Having gone through many changes — both in brand and product — BILL needed to reintroduce itself to the world.

To highlight BILL’s refreshed core product offerings, we let the character of our new brand shine through: charming illustrations, simplified UI, composed typography.

Owning art direction, design, and animation, this project was a great vehicle in forming strong cross functional relationships across the org. Through this, we were able to present BILL in it’s most genuine form.